Retail and Packaging Specialist
Kimberly Mallek
I offer Fortune 500 companies creative vision and design that sells. I believe in sales awards, not design awards. Although I've won a mixture of both.
Insights-based strategic brand leader with recognized expertise in consumer products, retail, and packaging with a proven track record of driving growth for Fortune 500 companies. Astute in rapid SKU expansion and design operations. A business minded creative who excels in developing interdisciplinary teams and cross-functional partnerships to achieve business strategies through ideating innovative and disruptive design solutions.
I'm currently enrolled at the University of Colorado's Leeds School of Business in the Executive MBA program and I sit on the AIGA Colorado's Advisory Board as their business advisor.
Pre-published Author
Book Cover Concepts
Young Adult and Adult Fiction
Grocery Retail
Brand Development
Art & Creative Direction
Package Design
Adaptation (over 1,200+ SKUs)
Project Management
Workflow Management
3x Vertex Award Winner
NYX Marcom Award Winner
Consumer
Products
Brand Development
Art & Creative Direction
Package Design
Adaptation (Over 500+ SKUs)
- Applesauce
- YogurtZ
- Fruit & VeggieZ
- SmoothieZ
- BlastZ
- Pudding
Project Management
Workflow Management
Davey Award Winner
Grocery Retail
Brand Development
Art & Creative Direction
Package Design
Adaptation (Over 2,500+ SKUs)
- Marketside
- Marketside Organic
- Prima Della
- The Bakery at Walmart
- The Deli at Walmart
- Paula Deen
Environmental Graphics
Social Media Campaigns
Project Management
Workflow Management
Consumer
Products
Brand Development
Art & Creative Direction
Package Design
Adaptation
Marketing & Sales Materials
Project Management
Workflow Management
Indigo Design Award Winner
Davey Award Winner
Natural Foods
Brand Development
Art & Creative Direction
Package Design
Adaptation
Environmental Graphics
Promotional Campaigns
Advertising
Marketing & Sales Materials
Project Management
Workflow Management
Health &
Wellness
Brand Development
Art & Creative Direction
Package Design
Adaptation
Project Management
Workflow Management
Indigo Design Award Winner
Davey Award Winner
Consumer
Products
Brand Development
Art & Creative Direction
Package Design
Adaptation
Floor Displays
Sports Partnership branding
Project Management
Workflow Management
Indigo Design Award Winner
Pro-Bono
Art & Creative Direction
Poster Design
Social Media
Project Management
Workflow Management
- Provide strategic leadership to build, hire, and manage a ten (10) person full service creative team for agency.
- Successfully pitched and managed accounts which achieved 220% growth in net sales over three years, resulting in over 7.7 million gross revenue for the agency.
- Maintained 30% or more profit margin for agency.
- Grew Walmart account 151% by adding additional Walmart Private Brands to the agency roster.
- Partnered with Walmart on Marketside private label development since the inception of the brand to the 3rd ranked national private brand according to household penetration.*
- Art directed and managed design adaptation for SKU rollout on multiple Walmart Private Brands: Marketside, Marketside Organic, The Bakery at Walmart, Prima Della, and Paula Deen, averaging 500+ SKUs dispatched to printers annually.
- Led package design and development for Earth Balance Soymilk national product launch into Whole Foods Markets replacing 80% of Silk’s facings. Expanded nationally to 50% ACV within 6 months post Whole Foods exclusivity. Halo effect of superior position and design in soymilk category accelerated growth of Earth Balance core business.
- Partnered with GoGo squeeZ marketing and innovation teams to expand their product line nationally into natural and conventional sales channels, big box retailers and club stores, while launching multiple new product lines including: Fruit & VeggieZ, YogurtZ, BlastZ, SmoothieZ, and Almondmilk Pudding.
- Managed Wild Oats Private Brands departmental budget for outsourcing to agencies, illustrators, and photographers while leading a four (4) person creative team.
Kimberly
Mallek
Key Performance Indicators
*https://www.producebluebook.com/2022/08/01/study-reveals-top-10-private-label-retailers-share-of-spend/#:~:text=More%20than%20three%2Dquarters%20(77.5,Hy%2DVee%20(15.2%25)
WORK EXPERIENCE
- Kimberly Mallek Design, LLC, Principal and Owner (Current position)
- Amari, Inc., Chief Creative Officer (Current position)
- McClain Finlon Advertising, Senior Graphic Designer (1 year)
- Wild Oats Markets, Packaging Design Director (4 years)
- The Hain Celestial Group, Strategic Brand Designer (4 years)
- WholeFoods Market (Amrion), Graphic Designer (4 years)
VOLUNTEER AND BOARD EXPERIENCE
- AIGA Colorado, Professional Advisory Board
- ADP List.org, Professional Design Mentor
- Rocky Mountain Fiction Writers, Executive Board Treasurer
- AIGA Colorado, Executive Board Treasurer
- Boulder High School, Art Studio Mentor
AWARDS AND RECOGNITION
- NYX Marcom Awards: Harmons Grocery, Amari
- Davey Awards: GoGo squeeZ, Harmons Grocery, Colorado Born, Amari
- Indigo Design Awards: Harmons Grocery, Wallop!, Colorado Born, 505 Southwestern, Amari
- Vertex Packaging Awards: Harmons Grocery
- Society of Illustrators: Celestial Seasonings Persian Mint Spice, Illustration Art Direction
EDUCATION
- University of Colorado, Leeds School of Business, Executive MBA
- James Madison University, BS in Design
Kimberly
Mallek
Experience